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Breaking down the barriers: trying to convince the media that disability is newsworthy

Tanner Stephen, J., Haswell, S., Lake, M.,

Academic Literature

2003

One of the major criticisms of media organisations is that they ignore the work of small community groups that provide voluntary services. This paper explores the difficulty one such group - Special Olympics Australia (SOA) - experiences when seeking publici!y for events it organises at a local, state, national and internationally for people with an intellectual disability. Following interviews with officers at a state and national level, the authors used the results to develop a media access guide to help SOA maximise its media coverage.

Publication information

Journal/Publication : Australian Journalism Review

Location : Australasia

Domain/s: Community and civic participation, Transport and communication

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